Tuesday, 26 January 2010
Assessment 3 Target Audience research
Target Audience research for ages 15 and 18
I have researched specific websites focusing on the BBFC for my target audience of the ages 15 and 18. I have noticed that certain aspects affect whether a film I determined as a 15 rating and an 18.
Firstly there are certain aspects that denote a 15 rating film. Firstly drugs determine the rating of a film. I understand that drugs may be used in a 15 rated film although they may not be shown as a positive thing and encourage drug use, also highly dangerous and extreme use of drugs may not be permitted within this rating.
Also discrimination within the scenes may not be throughout the scene and continue throughout. An example of this is a film that discriminates a certain ethnic minority throughout the film. Although the film may pass as a 15 if there is only small amounts of discrimination within the scenes. Following on imitable behavior is not permitted in a 15 film such as dangerous actions such as suicide. Also accessible weapons may not feature within these films and be used; an example of this is a kitchen knife used in a horror film to kill someone, this is because it promotes that a typical household object could be used as a deadly weapon.
Violence is also a theme used within films and certain violence may not be used in 15 films. I understand that strong violence is allowed although it may not show detailed injury inflicted from the strong violence. Also violence should not result in gory images as this aspect is forbidden within 15 films. Violence such as rape may not be used or sadistic violence such as extreme torture. Sexual references may be used in the right context although the actual sexual action going on may only be shown in a minor way, for example a full on sex scene may not be shown.
Nudity and sex is also a part of the rating and has certain constraints. Minor nudity may be shown within a sexual scene provided its in the correct context, also detailed nudity may not be shown and it may not be purposely for sexual arousal towards its target audience. Also sexual references are limited within these films. Sexual references may be used although stronger references to sex are too explicit for these films. Sexual scenes may be used although not in explicit detail. This seems correct, as the legal sex age is 16 in Great Britain.
Following on the 18 rating is different from the 15 rating, typically because its target audience may not be affected by these scenes and may be familiar with the action in the films. Although it’s 18 films there are still constraints. A example of this is films that are filmed not within the law, an example of this is actual cocaine use in a film as it should be done using a fake product to imitate cocaine. Also actions that aren’t moral must be portrayed within an 18 film. An example of this is pedophilia as it is immorally wrong within today’s society and disturbing. Actions that are used completely out of context are not permitted such as a rape scene for no entire reason.
In the opening sequence that im going to produce the content be an 18 because of its context. Our initial ideas suggest rape and discrimination between two characters. This would make it an 18, as rape is not really suitable for a 15 rated movie. Also discrimination between characters may result in explicit language, although this is permitted in 15 rated films this could be too extreme for a 15 rated film. In our sequence al though the context may be rape their will no nudity or sexual references just the audience will be lead to think this. There will be violence within the scene that may result in harm towards the victim so therefore this would be rated an 18 film. My opening sequence also shows drug use t create an anti social hostile atmosphere, although this isn’t promoting drugs it may be scene as extreme drug use so is 18. Overall I believe there are minor differences between the content in 15 and 18 films although 18 films are usually more extreme. I believe that the factors in our film would sway towards an 18 rated film.
Assessment 2 Analysis of opening sequnce
SAW 3 Opening
The saw 3 Opening shows micro themes within the opening sequence that represents horror. The Mise en Scene within the scene shows aspects of horror, through the low-key lighting. This is used throughout the opening sequence, which creates a sense of mystery, as you cannot recognise what the particular character is surrounded by so creates mystery. Dark lighting is used a lot in horror films and we associate dark scenes with horror. Also the props used in the scene represent the horror genre. Props such as chains and weapons are used in the scene; these weapons are used in horror scenes so we immediately associate this with horror. Also we see this weapons used to cut someone’s limb off so we then realise these props are in a horror scene. Another use of mise en scene is the torch. This shows the horror genre as it is a prop that reveals the only source of lighting so suggest that the surroundings are remote and also creates a sense of mystery as you can only see what the torch shows. A final use of mise en scene is the blood used in the scene. When we se blood we think about death or murder a particular theme used within horror films. So when we see blood within this scene we suggest that someone has been killed so associate this mise en scene with horror.
Also the camera shots in this scene show the horror genre. The opening scene shows a point of view shot were it shows what the man can see by the torches spotlight. This shows horror as it shows what the man can see which is only revealed through the spotlight so you are put in the place of the character and you can also feel his sense of mystery and vulnerability. This creates an atmosphere that can be linked to horror and therefore shows this genre. The other camera shot used is a close up of the mans face which reveals a shocked expression and fear in his eyes. This creates a relationship between the audience and the character as you can feel what he is feeling. This shows the aspect of horror as these emotions of fear and shock can be associated with what he is surrounded by in the scene and it appears to be horror by what he is feeling.
Editing techniques are used within this scene to show the genre of horror. The first editing technique used is the match on action of the man going to use the weapon then actually using it. This is used while he is slashing someone’s foot. This creates the genre of horror as he is using a blade to chop someone’s foot off which creates a typical horror theme of murder. Also it creates a hostile atmosphere within the film so introduces the aspect of horror further. A further use of editing is a cross cut from a weapon to the man to a torch, firstly this is linking aspects of horror mise en scene so instigates a horror theme towards the reader. Also the editing technique of the crosscut creates tension as it questions the reader of what’s going to happen by switching between the items and linking them with the mans emotions.
Lastly sound is used to create the horror genre within the opening sequence. Within the scene we hear the sound perspective of an empty gun, where the man is struggling. This shows the horror genre as we associate a gun with horror films. Also we know that the man is struggling and as he has no gun to defend himself because the gun is empty that something is going to happen so creates anticipation and tension. Another use of sound is the diagetic sound of crying. The crying sound associates with horror as it makes
http://www.youtube.com/watch?v=ucqya3dUgow